What keeps me going is knowing that if I continue using my voice and my platform to break the stigma around mental health, that I can reach young people who need to hear this message. Too many people in the world are trapped by unrealistic standards of perfection, and at Rare Beauty, we are on a mission to help everyone celebrate their individuality by redefining what beautiful means.įirst of all, I love what I do, so that is a major motivation. I've been vocal about how I've felt the pressure to look a certain way, so I wanted to create a brand that changes the conversation around beauty and perfection. Launching a beauty brand is something I wanted to do for many years, but I knew there needed to be a mission behind it. "We want to forge our own path in the beauty industry and create a generational brand." "At rhode, we're not following any playbook when it comes to building our brand," she said.
#Telling my story hailey bieber skin
"We develop high quality and efficacious products, and my creative direction and aesthetic brings a unique feel and perspective to the beauty industry."īut in a market filled with competition and other stars putting their name on products, some may wonder what makes her brand rhode skin so unique.Īccording to Hailey, she's finding success as a business owner with her own set of rules. "I believe we are bringing simplicity and accessibility to a space that can feel a bit crowded or overwhelming," Hailey said in a statement provided by Create & Cultivate exclusively to E! News. More than eight months after launching her own skincare line, the 26-year-old model can't help but celebrate her brand's success while also planning for the future. Buckle up beauty lovers, because Hailey Bieber's rhode to success is just getting started.
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